Darren Shaw - Founder & President
Darren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren's passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.
Darren is widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 17 years and loves everything about local SEO.
When Darren isn't speaking at conferences, researching the latest in local search or designing the next best local SEO tool, he is spending time with his wife and daughter.
Home Town: Edmonton, Alberta Canada
Education: Darren received his BA (anthropology major, computing science minor) from the University of Alberta in 2003
Interests: All things related to the interwebs, craft beer, scotch, fancy socks, family travel adventures, and sometimes, hockey
- Darren can't get enough of Nature's Path Optimum cereal (he's been eating it almost every day for the last 5+ years)
- Darren dropped out of high school when he was 16, but decided that wasn't working out so well, so he went back to adult high school when he was 19, and then went on to university.
Darren is a frequent speaker at major search conferences across North America. Below are some of the upcoming and past events he has had the honor of taking part in.
|June||MN Search Summit||TBA|
|June||SMX Advanced||Local Search Roundtable|
|February||Mozcon Local - Seattle||Citation Investigation!|
|June||Local U Advanced, Minneapolis||End-to-End Citation Discovery and Management
Learning from Your Local Competition
|June||SMX Advanced, Seattle||Local Search Roundtable|
|May||Local U Edmonton||Website Optimization Basics
Reviews and Your Online Reputation
|May||Private Consult||Presentation for a Group of Law Firms in California|
|March||Local Search Training||2 days of local search training for an enterprise client|
|February||LocalUp Advanced, Seattle||Review Acquisition Strategies That Work|
|November||State of Search, Dallas||User Behavior and Local Search|
|June||MN Search Summit, Minneapolis||How to Not Suck at Local SEO|
|April||Distilled SearchLove, Boston||How To Prioritize Your Local Search Work|
|September||Distilled SearchLove, San Diego||Audit and Fix Citations for Local Search Gains|
|March||Private Consult||Presentation for a Group of Law Firms in California|
|March||Local U Advanced, Baltimore||Round Table Discussions - Citations|
|February||SEMpdx SearchFest, Portland||Review Tactics for Local Rankings|
|July||Mozcon, Seattle||The Best Citations to Get and Other Local SEO Tips|
|May||Local U, Edmonton||Ranking Your Business in Local Search Results|
Interviews & Press
July 2015, LocalU LocalU Interview Series: Darren Shaw
November 2014, Max Impact Behavioral Local Signals
October 2014, Wordtracker 33 SEO experts share their most effective Link Building strategies
May 2014, MN Search The MnSearch Summit Interview Series: Darren Shaw
April 2014, SEO Dojo Radio Google Local SEO in 2014
April 2014, Max Impact Unstructured Citations
February 2014, LocalSplash Local Search Interviews: Darren Shaw
January 2014, LocalStampede How to Find Quality Citations with Darren Shaw of Whitespark
January 2014, SEMpdx SEMpdx SearchFest 2013 Mini-Interview: Darren Shaw
August 2013, Calmbr Kick Ass Local SEO Strategies From Around the World
July 2013, Stoked SEO The SEO's Toolbox: Local Rank Tracker
October 2012, Greenlane SEO Getting Caught Up On Local Search With Darren Shaw
August 2012, SEO.com Local Search Dream Team - Tips, Tools & Predictions
August 2012, Local Visibility System 17 Question with Darren Shaw Creator of the Local Citation Finder
June 2012, SEOBook Local SEO Tips from Darren Shaw of Whitespark
September 2011, Marketing Pilgrim Sunday Interview: Whitespark.ca’s Darren Shaw
Darren occasionally writes about Local SEO, Citations, Local Rankings, New Research, and more (and he'd love to find time to write more regularly). The following are a few of his recently published articles or contributions.
Want Darren to speak at your conference or get in touch with him regarding research? Contact him via email (darren at whitespark dot ca). You can also connect via the following social sites: