Tools and Services for Local SEO
Whitespark's tools and services help you manage and optimize your local search presence and reach.
Local Rank Tracker
Accurately track your rankings in any city across local pack, maps, and organic listings.
Get noticed and let Whitespark do the work for you. We help local businesses increase
Find Out More
their visibility and make it easy for clients and search engines to find you online.
Local-search visibility that lasts - without the ongoing fees.
What are acceptable address formatting variations that won't impact my citation consistency?
This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.
For example:"8902 99 Street" or "8209 99 St" "James and Sons" or "James & Sons" "Super Awesome Tire Inc." or "Super Awesome Tire Incorporated"
Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We've compiled a list of these variations for those who prefer to have a reference....