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The JSON-LD Markup Guide To Local Business Schema

May 28, 2015 by Gene Maryushenko


Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship.

Love it – because it takes messy data and displays beautiful rich snippets; Hate it – because sometimes it’s just a huge mess! At least I find that to be the case quite often with Microdata markup. Even once I get the markup right, I have to spend a lot of time formatting it so it looks decent on the client’s site. What is Microdata?

Microdata is an HTML specification, a form of semantic mark-up created to communicate metadata to search [...]


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