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Dear Google, Stop Using Business Name as a Local Ranking Factor

Feb 27, 2015 by Darren Shaw

UPDATE: based on the many thoughtful and intelligent comments below, I'm downgrading my recommendation to Google to simply stop putting so much weight on the business name as a ranking signal. I can see that there are some benefits to using it in the algorithm.

My main complaint is that you can go into GMB and add a keyword to the business name and see an immediate and significant increase in rankings. That shows me that Google is giving this signal too much power.

I recommend reading through the excellent comments below.

 

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