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Whitespark's List of A-OK NAP Variations for Google Maps & Bing

Apr 15, 2015 by Nyagoslav Zhekov

What are acceptable address formatting variations that won't impact my citation consistency? 

This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.

For example:

"8902 99 Street" or "8209 99 St"  "James and Sons" or "James & Sons" "Super Awesome Tire Inc." or "Super Awesome Tire Incorporated

Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We've compiled a list of these variations for those who prefer to have a reference. 

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