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Unravelling the Mystery of Bad NAP Data

Aug 25, 2014 by Nyagoslav Zhekov

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the business data flows through the ecosystem.


Problems with the Business Data Exchange System

Business data flows unidirectionally – from a small oligopoly of business data providers to an enormous number of online platforms ranging from GPS navigation systems, through Internet yellow pages (IYPs), to mobile applications of any sort. Unfortunately, the technological and data-exchange-related relationships between the business data providers and the business data receivers are not always as straightforward as everyone interested in finding [...]


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