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Why Your Local Business Schema Sucks and How To Make it Better

Jan 14, 2015 by David Deering


There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org

Don’t worry, this isn’t another one of them.  

This article is about how to take that basic, plain Jane markup, and add a few underused properties and types to it to provide even more information to search engines about the business and, in turn, increase the markup’s power and SEO value.  Let’s get started!


Use the Most Specific Schema Type for Your [...]...

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