Tools and Services for Local SEO
Whitespark's tools and services help you manage and optimize your local search presence and reach.
Local Rank Tracker
Accurately track your rankings in any city across local pack, maps, and organic listings.
Get noticed and let Whitespark do the work for you. We help local businesses increase
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their visibility and make it easy for clients and search engines to find you online.
Local-search visibility that lasts - without the ongoing fees.
UPDATE: based on the many thoughtful and intelligent comments below, I'm downgrading my recommendation to Google to simply stop putting so much weight on the business name as a ranking signal. I can see that there are some benefits to using it in the algorithm.
My main complaint is that you can go into GMB and add a keyword to the business name and see an immediate and significant increase in rankings. That shows me that Google is giving this signal too much power.
I recommend reading through the excellent comments below.
Notice anything interesting in the screenshot below?