The easiest way to build high quality citations


In partnership with
OptiLocal


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Improve Your Local Rankings

Citations are a key factor in local search rankings. Experts agree that citations account for around 25% of all local ranking factors.

The Right Citations

We have years of experience and heaps of data that tell us which citations you can trust, and which ones might actually hurt you. We have hundreds of citation opportunities for any type of business.

No Duplicate Listings

We take NAP consistency, and duplicate entries seriously, and are vigilant in protecting the quality of your citation profile.

Guaranteed Information Quality

We check, then check again to ensure that your information is entered carefully and accurately.

Quick Turn-around

We have a streamlined process and a dedicated team to ensure your report will be ready in approximately three weeks.

Volume Discounts

We keep track of your order history. As your combined total hits certain thresholds, we lower our prices for all future orders you make. It's awesome. (learn more)



Kane Jamison

Whitespark's citation building service has been a great resource for our citation campaigns. Knowing that their team is trained and capable of producing good work allows us to focus on the hundred other things we need to work on during a local SEO campaign, and helps us produce faster results for our local clients.

Kane Jamison

I started using Whitespark's Citation Service when it was first introduced and haven't questioned that decision since. We work with a lot of SMB's and this service is a perfect compliment to their overall search strategies. Not to mention Whitespark's customer service, which is impeccable.

Mark Kennedy

Mark Kennedy





How We Build Citations

Building citations for local SEO is a time-consuming process. Years of experience have taught us the tricks of the trade. We follow a careful process with each citation building project.




Review the supplied information

We always check if the provided information is accurate and complete. If we find any inconsistencies between the information you supplied and what’s online, we’ll get in touch to sort it out. We ask for as many details as possible, because complete and comprehensive listings will improve your local rankings.


Check for existing citations

First, we identify your existing citations with the Local Citation Finder. Then — as we’re building citations — we check each site individually to ensure we never create duplicate listings, and to look for any NAP inconsistencies.


Create a local citations list

After we get a list of your existing citations, we prepare a list of new citation opportunities using our huge database of business listing sites. We start with the highest quality sources and work our way down the list. If you already have a listing in a high priority source, we will check if it is up-to-date and if it is not, we will update it in the “Build Citations!” phase. See this post for more information on how we select and prioritize citation sources.


Build citations!

We list your business on the citation sources BY HAND and we make sure to include as much information as possible. The more complete and comprehensive the citations are, the more they benefit your local rankings.


Send you a report

Once we have completed the job, we'll send you a detailed report with a list of URLs to all of the listings we created, the status of each listing (approved, pending, already existed), usernames and passwords for the sites, and any comments. This report is unbranded so SEO agencies can simply pass them on to their clients without modifications. Your work will be completed and you’ll have your report within three weeks of placing your order.



Dan Shure

I can't think of a bigger "no-brainer" local optimization service to utilize than Whitespark's Citation Building Service. Just do it! There's no possible way you can lose. The value/reward ratio is unbeatable. In fact, you're losing out by not using this fantastic service! It's the first thing I tell any local business to do if they're trying to improve their local SEO.

Dan Shure

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Questions? Check out our citation building FAQs.

A Whitespark account is now required to place a citation building order. If you already have a subscription to one of our other tools, you can simply sign in below. If you've previously placed citation building orders without a Whitespark account, sign up using the same email address used when you placed your order.