Citation Audit and Cleanup Service

We’ll find, fix and enhance your listings on
the top 50 business directories

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Perfect Your Citation Profile

There are hundreds of business citation sources. However, only some of them really matter for your local search visibility. We work through the top fifty most important citation sources to fix incorrect listings, remove duplicates, and make sure you have only one perfectly optimized listing on each site.

Increase Local Rankings

Experts agree that citation consistency is critical to your ability to rank. It’s the 3rd most important ranking factor in the Local Search Ranking Factors. Hire us to fix your inconsistent citations and improve your local rankings.

Save Time

Trying to get listed correctly on all the important business directories is a tedious and complex task. From discovering where you are already listed, to removing duplicate listings, and verifying your listings ownership, the process could take well over 30 hours. Outsource this work to us and do something better with your time.

Control Your Listings

We give you the usernames and password for all the listings we claim and update, so you have complete control over them for future edits. You will keep this control even after we finish our work.

Consistency of Structured Citations is the 3rd most important local ranking factor according to Moz’s Local Search Ranking Factors.

What We Do

Find Incorrect and Duplicate Citations

We’ll complete a comprehensive citation audit to find all your correct, incorrect, and duplicate citations on our list of the top 50 sites.

Fix Data Aggregator Listings

We’ll carefully analyze, cleanup, and enhance your listings at all the major data aggregators (InfoGroup, Localeze, Acxiom, and Factual for US businesses;, Industry Canada for Canadian businesses). Data aggregators syndicate business information to a large number of websites and online platforms, so having them fixed and complete is of critical importance.

Fix Tier 1 Citations + Bing Places + Apple Maps

We’ll analyze, cleanup and enhance your citations at the important tier 1 citation sources (D&B, Citysearch, Yelp, Yellowpages, Yahoo, Superpages,, Foursquare, DexKnows), as well as your Bing Places and Apple Maps business listings.

Fix the Remaining Important Sites

We’ll cleanup and enhance your citations across the remaining 37 important sites, including Kudzu, Merchantcircle, Manta, Mapquest, ShowMeLocal, MojoPages, HotFrog, Brownbook, etc. See our complete site list.

Add Any Missing Listings

While your business is likely already listed on many of the sites on our list, you may be missing some important citations, especially if your business is relatively new. We will make sure you get listed and that your listing is as enhanced as possible.

Coordinate Phone Verification

We’ll schedule a time with you to work through phone verifications with the business. Alternatively, we could provide detailed, step-by-step phone verification guides for you to complete the phone verifications at your convenience. Phone verification is required to update listings on some of the most important business directories and data aggregators.

Deliver a Comprehensive Report

We’ll create a detailed report containing citation details, actions taken, status, and login information.

Quality/Authority of Structured Citations is the 4th most important local ranking factor according to Moz's Local Search Ranking Factors.

The Best in the Business

Leave it to the experts. We know citations like no other company in the industry. Darren Shaw and Nyagoslav Zhekov have been doing this work for years, and have been writing and speaking about it on major blogs and at search conferences. You can be confident that your cleanup project will be completed perfectly and professionally.

Nyagoslav Zhekov

Nyagoslav Zhekov and our Citations Team of professionals will work on all your citation audit and clean-up projects. Nyagoslav is one of the most knowledgeable people in the industry on the topic of citations. Get your audit and cleanup work done by the best in the business.


Nyagoslav is an incredibly knowledgeable Local SEO but more importantly he is an incredible person. He always clearly states what he will do and he always does what he says he will do. He holds honesty and integrity highly and can always be counted on to get the job done.

Mike Blumenthal

Mike Blumental

Phil Rozek

Nyagoslav knows citations like Michael Jordan knows basketball. We’ve worked jointly on a few projects, and I’ve referred many more people to him who’ve needed help with their citations. I’ve seen his work up close and personal. I can’t think of anyone who’s better at getting the job done. Also, Nyagoslav's know-how in local SEO means that with him citations aren't just citations: they’re a secret weapon for your local visibility.

Phil Rozek

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Frequently Asked Questions

Please check out the Whitespark Help Centre for a full list of FAQs.

Does your service clean up ALL the citations?

No, unfortunately it’s impossible to fix ALL of them. We WILL clean up all the citations that matter though. When we started doing this work we attempted to do "all" the cleanup, and we came to the realization that it's impossible to clean them all up. Many of the citations we find are going to be on sites that no one manages. These sites simply bought or scraped a list of business data, populated a database, and put up a business listing website. Now the site is completely abandoned. There is no option to edit listings, and no one responds to emails. There is no way to change citations on sites like this.

The good news is that incorrect citations on these sites aren't going to hurt you. The sites are inactive and Google largely ignores them. They don't have a strong enough signal to mess with your NAP consistency and affect your listing at Google. When we do your citation cleanup work we work with our list of sites that actually matter, and we carefully review each site in your audit to assess if it's worth a cleanup attempt or not.

How does your service compare to Yext?

Some people seem to think Yext is a citation cleanup service. We don’t believe it is effective for this task. Yext has a direct API connection to the 30 or so sites in their network (the other ones are mobile apps), but they only ask you about your current business information when you sign up. They don’t know anything about any previous business names, addresses, and phone numbers you may have used in the past, so their system isn’t able to find and clean up any of those. In addition, Yext has an annually recurring fee, and if you cancel the service your listings will revert back to the previous versions on many of the sites. Think of Yext listings as a “cover” over the old listing, and when you cancel, the cover gets taken off. It’s like renting a fix on just a handful of your incorrect listings while you pay recurring fees.

Our service includes extensive manual researching to find all your old NAP variations as well as all your inconsistent listings, and then we fix the NAP data and enhance the listings. We fix the data at the source rather than just cover it up, and we give you the login information for you to control that listing yourself in the future. In addition, we fix up your listings at the critically important data aggegators in the US: InfoGroup, Localeze, Acxiom, and Factual. It’s a truly comprehensive and complete service.

Yext is a good service for certain purposes like getting listings distributed quickly for new businesses, and having the ability to update information on many of your listings on platforms that are part of Yext's network in near real-time. This can be great for businesses that want to push specials out into the local search ecosystem, regularly update hours, tweak their descriptions, etc. We just don’t believe that it’s a solution for citation inconsistency.

Why does the service cost more for lawyers, dentists, doctors, real estate agents, and insurance agents?

In these industries there are many sites that list the individual practitioners as well as the practice. So, there are many extra listings that have to be found and cleaned up. Each individual practitioner is like a new variation of the NAP (name, address, and phone) that we have to research and cleanup. A Practice/practitioner audit and cleanup is far more complex than a standard cleanup.

Why only five practitioners in the practice/practitioner service?

Our service covers finding and fixing the individual citations for up to five practitioners, and in most cases that is enough. You may have had 20+ practitioners come and go over the past 10 years, but we find that it’s usually only the major partners in the firm that need extensive citation cleanup. We’ll let you know if we find additional practitioners that require cleanup.

  1. ExpressUpdate
  2. Localeze
  3. Acxiom
  4. Factual
  5. D&B
  6. Apple Maps
  7. Citysearch
  8. Bing Places
  9. Yelp
  10. Facebook
  11. Yellowpages
  12. Yahoo! Local
  13. Superpages
  15. Foursquare
  16. Chamberofcommerce
  17. Yellowbot
  18. Yellowbook
  19. Kudzu
  20. Merchantcircle
  21. Manta
  22. Mapquest
  23. ShowMeLocal
  24. BOTW
  25. MojoPages
  26. HotFrog
  27. Brownbook
  28. Cylex-USA
  29. InsiderPages
  30. EZLocal
  31. eLocal
  32. Tupalo
  33. ForLocations
  34. CitySquares
  35. GetFave
  36. FindLocal
  37. Nokia Here
  38. Yasabe
  39. Angieslist
  40. SaleSpider
  41. DexKnows
  42. Yellpedia
  43. MyHuckleberry
  44. ZipLocal
  45. MagicYellow
  46. Thumbtack
  47. MyWebYellow
  48. B2BYellowPages
  49. BizVotes
  50. Tuugo
  1. InfoGroup ExpressUpdate
  2. Neutstar Localeze
  3. Acxiom
  4. Factual
  5. D&B
  6. Citysearch
  7. Bing Places
  8. Yelp
  9. Facebook
  10. Yellowpages
  11. Yahoo! Local
  12. Superpages
  14. Foursquare
  15. Chamberofcommerce
  16. Yellowbot
  17. Yellowbook
  18. Kudzu
  19. Merchantcircle
  20. Manta
  21. Mapquest
  22. ShowMeLocal
  23. MojoPages
  24. HotFrog
  25. Brownbook