Local Search Engine Optimization

Local Keyword Research and Competitive Analysis

Which terms return local results in your city and industry? Where do you currently rank for those terms? Who are your top competitors? How many citations, reviews, and photos do your competitors have? What categories are they targeting? Our detailed keyword research and competitive analysis report will answer these questions and more. Check out this example report for a Baltimore based criminal defense attorney.

Place Page Optimization

We'll help you set up a perfectly optimized Google Place page for your business. We'll audit your existing page for any potential spam triggers, we'll complete keyword research to make sure you're targeting the most valuable terms, and we'll go through your place page field by field to make it as optimized as possible.

Website Optimization

With the new blended local results, it's much harder to rank without a website, and nearly impossible in competitive markets. You need a website that's optimized for Local to rank well. We'll go through your site with a fine tooth comb and recommend a number of enhancements to your site, including: URL changes (with 301 redirects), title tag changes, meta description changes, heading tag changes, optimizing your business address and phone number throughout the site, hCard microformat implemtation, KML file creation and implemenation, and Geo Sitemap creation and implementation. We're also experienced web developers, so if you need us to dig into the code and make those changes, we can! Don't have a wesbite? We can definitely help you out with that!

Citation Building

Citation building is our specialty! Our Local Citation Finder tool is used by over 10,000 local businesses and search engine optimization specialists from all over the world. We'll complete comprehensive citation prospecting and analysis to identify the best citation sources for your business. We search beyond basic directories to find valuable, hyper-local, citation sources to keep you two steps ahead of your competition.

We also have a stand-alone citation building service..

Review Strategy

Reviews are an important factor in local search rankings. We'll prepare a detailed report that identifies the top review sources for your industry, outlines a number of strategies for encouraging customer reviews, and explains how to properly deal with negative reviews. We'll then help you implement those strategies, and can even update your website to make it as easy as possible for your clients to review your business.

Local Link Building

Standard link building strategies are not enough in Local SEO. You need to be sending local signals to Google in your link building as well. We identify local link targets AND industry specific targets to make sure you're getting the right links, in the right content, from the right sites, to ensure you're sending the right signals that will get you ranking in the local results.