Local Search Engine Optimization
We’ve been putting businesses on the map for as long as Google’s had a map to put them on.
We know Local Search. Our founder, Darren Shaw, is a contributor to David Mihm's Local Search Ranking Factors, speaks about local search topics at conferences such as MozCon, SearchLove, and SearchFest, and regularly collaborates with respected experts on local search research topics.
For all of the companies that give SEO a bad name, Whitespark is one of the few that does it right. No shortcuts. No bull. No sales pitch with overpromising and under delivering.Robert B. Farzad
Not only did our organic presence increase, but most importantly our presence on Google Local. Through innovative, whitehat ideas and "SEO" tactics Whitespark definitely put us ahead of the curve.Dr. Peter Boulden
Our organic and local SEO is critical and there are no firms that have the tool set and experience that Whitespark has to deliver results in both of these key, but uniquely different and important areas.Andy Gladstein
We've seen great results since Whitespark's web design and SEO work, with web traffic having more than doubled in the last year, as well as a substantial increase in organic search traffic.Reeve Bunn
We work through a detailed analysis and optimization process for each of our clients. Here's some of what we will do for you:
Google Analytics Setup
Audit your existing analytics installation, set up goal conversions, implement e-commerce and AdWords integrations (if applicable), and create custom reports to ensure that we're collecting the key metrics we need to monitor and assess the success of our work.
Complete a comprehensive analysis of all keyword opportunities in your market and reverse analyze the local competition for top keyword targets. Identify head terms for primary keyword targeting, and valuable long tail terms for our content strategy.
Analyze the search results for your key phrases to identify who is currently dominating the rankings and collect detailed data on their ranking factors to understand their strategies.
Google+ Local Listing Optimization
Assess your current Google+ Local listing and make recommendations for improvements.
Complete a comprehensive review of your site to identify and recommend fixes for any technical or architectural issues that could be negatively impacting your SEO.
Target the head keywords to the pages of the site, and carefully optimize the pages for the search engines. Review existing content and de-optimize where necessary.
Citation Audit & Clean Up
Find all your existing citations and identify any discrepancies in your name, address, and phone number. Begin the clean up process. Also identify any opportunities to claim and optimize existing listings around the web.
Use our software, the Local Citation Finder, to an analyze your existing citations, analyze your competitor citations, and identify new citation opportunities. Prospect for advanced citation opportunities beyond simple directories that can be submitted to. Utilize our database of key US citation sources and get you listed in the top sources in your city and your industry.
Content Strategy & Outreach
To build quality links we need quality content. We work with you to brainstorm ideas for resources, blog posts, infographics, videos, e-books, guest posts, WordPress plugins, promotions, etc.
Link Building & Outreach
We'll research influencers in your industry and outreach to promote your existing content as well as to pitch guest posting opportunities. We'll provide advice on social engagement to help you get your quality content in front of the right audience. The quality links and brand mentions we generate for you will create a solid foundation for your SEO that will withstand future algorithm updates.
We'll discuss the current strategies you have in place, analyze your competition's review strategy, and provide additional strategies to improve your review acquisition.
Continued content development, link building, link strategy development, advanced link prospecting, citation cleanup, citation building, image optimization and image based citation building, video optimization and video citation building, review building, additional keyword research, and website optimization. We'll monitor your competitors and work to outpace them in all areas. We'll continue to push your rankings into the top positions and widen the gap between you and your competitors as much as possible.