A moving company in Edmonton, AB has a flag in the title of their Google+ Local page name.
Yeah, a flag. What. In. Thee. Hell.
In the most simple form it looks like they added some special characters via html to the name. In that a: Block, Spade, and a Block.
It should be noted that the page itself is not claimed and the page they link to from the website is completely separate.
Our theory is that this page was claimed, the character was added, and then it was released.Does This Help Click Through Rates?
I'm gonna bet it does. The first thing I saw was this business listing. What a real eye grabber!
With more attention visually it's a good chance that CTR's are going to be higher. But will it move the needle in terms of rankings? We can only wait and see I suppose.
But, this tactic is giving the user more places to engage with [...]