Darren Shaw's avatar

Google Maps to Google+ Page Bookmarklet

Posted Jun 8, 2015 by Darren Shaw in Local SEO

UPDATE June 23rd: It was broken, but now it's fixed. You'll need to delete your old bookmarklet and add this one instead: Drag this link to your bookmarks bar (updated June 23, 2015): Maps -> G+  Notes on the new version: It's now hosted server side, so if it breaks again, we can fix it and you won't need to make a new bookmarklet. If the listing is claimed, it will send you straight to the listing, but if the listing is unclaimed, the best we can do is send you to search results that should have a link to the Google+ page, but it doesn't work in all cases.

Mike Blumenthal recently reported that the links to the Google+ Page have been removed from Google Maps results.

This is annoying.

Now, you have to click on the "X reviews" link, close the pop-up for reviews, then click the Google+ page link in the search results.  Worse, if the listing is unclaimed, the search results won't even have a link to the Google+ page.

Fortunately, the cid is in the source code, and you can use it to go directly to the listing. No one wants to have to tinker around with viewing [...]

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Darren Shaw's avatar

I'm sitting with Joy Hawkins and Greg Gifford at SMX Advanced and they weren't aware that you can click on the categories on a Google+ page to see all the other categories on the listing. If these amazing local search pros weren't aware of this, then I guess a post is in order!

* From our testing, this doesn't always show ALL of the categories - we have seen others in the dashboard - but you will see more than the 2 categories that Google displays on the listing (as long as there actually are more than 2).

Here’s an example Google+ page you can try it on:





I suspect that the reason that this is not well-known is because there is no indication that the categories are clickable. They are not underlined, and when you mouse over them, your cursor won’t change to the little hand icon that indicates a link. You just have to blindly click on those categories to see if more appear. If you don't see more categories when clicking, then it's likely that the business only has the 1 or 2 categories displayed.

This tip can be helpful for [...]

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Gene Maryushenko's avatar

The JSON-LD Markup Guide To Local Business Schema

Posted May 28, 2015 by Gene Maryushenko in Local SEO

The JSON-LD Markup Guide to Local Business Schema


Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship.

Love it – because it takes messy data and displays beautiful rich snippets; Hate it – because sometimes it’s just a huge mess! At least I find that to be the case quite often with Microdata markup. Even once I get the markup right, I have to spend a lot of time formatting it so it looks decent on the client’s site. What is Microdata?

Microdata is an HTML specification, a form of semantic mark-up used to encode data through vocabularies such as schema.org and is a great method for communicating metadata to search engines. Search engines such as Google and Bing use this mark-up to extract information from web pages. The specification is often used to create a “richer” experience for web users via nifty rich snippets and interactive elements.

Example of Local Business Microdata formatting: <div itemscope="" itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">Gene's Delicious Donuts</span><br> <link itemprop="url" href="http://www.example.com"> <span itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">123 Happy Lane</span><br> <span itemprop="addressLocality">Irvine</span>, <span itemprop="addressRegion">CA</span> <span itemprop="postalCode">92618</span> </span><br> <a itemprop="telephone" href="tel:+15551112345">(555) 111-2345</a><br> <span itemprop="faxNumber">(555) 111-2345</span><br> <span itemprop="email">you@domain.com</span> <link itemprop="logo" href="image/path/file-name.jpg">I <link itemprop="sameAs" href="https://plus.google.com/your-google-url"> <link itemprop="hasMap" href="https://www.google.com/maps/place/link-to-your-business"> <span itemprop="geo" itemscope="" [...]

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Mikel Zaremba's avatar

Do you have your Facebook page set up as a “Company” page, or as a “Local” page? No doubt you said "Local," but it might not need to be that way! 

I was recently working on a LocalSpark campaign and noticed our client had set their Facebook page up as a Company and not a Local Business. My initial suggestion was, “Oh, just convert it to a Local’ page” - which is pretty easy to do. But, that would have been a mistake, as I’ll explain in a minute.

You can change a Facebook “Company” page to a “Local Business” page if you need to. It’s super easy and takes about 60 seconds. Watch this video if you don't believe me or need to know how:

Anyway, back to the lecture at hand (</ Dr. Dre Reference>): I wanted to switch the page to a Local Page from the Company page, as shown above, so we could start asking for Facebook reviews and display the Name, Address, and Phone Number (NAP) info correctly. 

But there was a catch: our client is a Crane Rental Service and under the “Local Business” pages on Facebook there really isn’t a category that a crane service would fall [...]

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Gene Maryushenko's avatar

How to Claim an Orphaned Google+ Page

Posted May 13, 2015 by Gene Maryushenko in Local SEO

If you are like me and need to take control of a previously verified Google+ page (an orphaned page), you've probably visited the Google My Business help area. The help article guides users on how to submit a request to release the listing, there's just one problem: it takes too long! 

It's not surprising that Google has recently updated their help section with handy guides on how to accomplish any task in Google My Business. After all, they were probably inundated with support calls after adding a live support feature in 2013. Google's official support article spells out step by step instructions on how to re-claim a verified listing which involves reclaiming admin rights and waiting 1-2 weeks to gain full control of your listing. I don't know about you, but 1-2 weeks is a helluva long time for me to wait when the issue could be resolved in under 10 minutes! Oh, and if you spot a duplicate, you can also take care of that on the call and avoid having to deal with reporting listings, waiting for merges etc…

Take control of your previously verified Google listing

If this is your business or you have access to the phone [...]

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