There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org.
Don’t worry, this isn’t another one of them.
This article is about how to take that basic, plain Jane markup, and add a few underused properties and types to it to provide even more information to search engines about the business and, in turn, increase the markup’s power and SEO value. Let’s get started!
Use the Most Specific Schema Type for Your Business
One problem that I commonly see with many schema markups is that they use the typical LocalBusiness type. There’s nothing wrong with that in itself, but it doesn’t tell search engines much about what type of business it is or what it does. After all, a local business could describe a store, a plumbing company, a mechanic shop, a bowling alley, and so on.
Since the purpose of using structured data markup is to help search engines better understand your business, the first thing [...]