UPDATE: based on the many thoughtful and intelligent comments below, I'm downgrading my recommendation to Google to simply stop putting so much weight on the business name as a ranking signal. I can see that there are some benefits to using it in the algorithm.
My main complaint is that you can go into GMB and add a keyword to the business name and see an immediate and significant increase in rankings. That shows me that Google is giving this signal too much power.
I recommend reading through the excellent comments below.
Notice anything interesting in the screenshot below?
All of these results have some synonym of "bellevue dentist" in the business name.
The business name is one of the strongest local ranking factors and it's starting to piss me off.
Which business deserves to rank higher in the local search results for the term “seattle plumbing”?
Pipe Masters, Inc.
High quality, no spam.
100% consistent. Listed on the top sites.
Plenty of positive reviews.
Seattle Plumbing Pros
Mostly directory links and blog comments.
Inconsistent and way overdone.
A handful of spammy looking positive reviews, and a few real looking negative reviews.