Darren Shaw's avatar

Welcome, Matthew Weiss!

Posted Aug 6, 2014 by Darren Shaw in Whitespark


Matthew WeissWe're super excited to welcome Matthew Weiss to our development team. Matt has over 5 years of web application development experience and is a JavaScript expert who regularly attends JavaScript conferences around the world. He's also a regular Mike Holmes when it comes to home renovations. 

We have SOOOO many projects we'd like to develop at Whitespark, so we're thrilled to be working with another pro developer to help us add new features to our existing tools and to help us develop more tools. Welcome Matt!

PS: We're still looking to hire one more developer, so if you know anyone that might be interested, please let them know!

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Travis Van Slooten's avatar

Rejoice...The Local Pack Is Near Me!

Posted Jul 29, 2014 by Travis Van Slooten in Local SEO


As a Project Manager here at Whitespark, I'm usually knee deep in implementing a bunch of SEO strategies for our LocalSpark clients. I'm usually not the guy around here that digs into the algorithm to see what has changed from one update to another. Let's just say I'm not the one around here that's going to tell you something new about the algo. I leave that sort of research and discovery to Darren and Phil. But on this day I found myself doing a number of searches for a Realtor we're working with to see if anything was triggering the local pack, and lo and behold, I stumbled upon something that even Darren thought was worthy of a post. What's the saying…even a blind squirrel finds a nut every once in a while? Prior to the algo update on July 25th, there were many broad real estate keyword phrases that would trigger the local pack. Keywords like "real estate Minneapolis" or "realtors Minneapolis" would trigger the local pack all day long. That is no longer the case since the update. It seems like nothing triggers the local pack for real estate agents…well at least not until [...]

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Darren Shaw's avatar

We're Seeing a 23.4% Drop in Local Packs

Posted Jul 29, 2014 by Darren Shaw in Local SEO


You probably heard that Google rolled out a new local algorithm that puts more emphasis on traditional web ranking signals. You probably also heard that Mozcast was reporting a massive 60% decline in search terms that returned local packs. Mike Blumenthal reported yesterday that the data in this drop could be skewed by the way Mozcast collects its local data by using the "near" parameter. Our Local Rank Tracker doesn't use the near parameter - it sets the location just like how someone would in their browser - so, we dug into our data to see if we could get a clearer picture on the actual drops. 

The algorithm update happened on July 25th. Here's data from our rank tracker showing the difference in local packs before and after:

Thursday July 24th: 448,088 search terms returned local packs Friday July 25th: 343,127 search terms returned local packs.

That's a 23.4% drop in local packs.

People have been reporting fluctuation in these results though. One day the term will not show a local pack, and the next day the local pack will be back. We pulled data over the past week to see this just how much fluctuation there is. Here's the [...]

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Darren Shaw's avatar

Whitespark Welcomes Gene Maryushenko

Posted Jul 8, 2014 by Darren Shaw in Whitespark


Today we're thrilled to welcome Gene Maryushenko to Whitespark. Gene has been developing websites for 10 years and has been working in local search for the past 3 years. He brings a wealth of experience and knowledge to the team. He's also an active contributor to the Local Search Google+ community.

Gene will be helping our LocalSpark clients take their local search visibility to the next level.

Welcome Gene!

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Jessie Low's avatar

Hey everyone! Summer is almost here and we want to celebrate the soon to be long sunny days with a special discount. Enjoy 15% off all Citation Building orders from June 18th to July 18. Order your citations now:

Go to our Citation Building page Log in Set up your order Click the little gift box on the bottom right Enter coupon code SUMMERLOVE15 Complete your order

Then sit back, relax and enjoy your Summer Nights.

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