On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled "Basics of Website Optimization".
In this presentation Darren covers the following topics:How to do Basic Keyword Research Website Optimization Best Practices Have a decent amount of content on the homepage Have a web page for every service and sub-service Have plenty of quality content throughout the site Watch your URL structure All about Title Tags Your Meta Description Forget about Meta Keywords Use Headings (H1, H2, H3) properly About Image Alt Attribute Keyword in bold/italics is something from the past Don't over optimize How to do internal linking properly The Importance of Fast Loading Mobile Friendly websites About Good Site Structure NAP in Schema Embed a Google Map the right way Landing Page Title Tag Link back to your Google+ Local Listing
Watch the video below:Transcription of "Website Optimization Basics"
My company is called “Whitespark”, and we do Search Engine Optimization, typically for small business. We focus on local SEO. If you are a service area business, you're all about SEO. You can type in, "landscapers Edmonton" or "accounts Edmonton," you're going to get a local pack. Our company really specializes on optimizing your position in that local pack. I'm going to talk about two things today. I'm going to talk about your website, how you [...]