What are acceptable address formatting variations that won't impact my citation consistency?
This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.
For example:"8902 99 Street" or "8209 99 St" "James and Sons" or "James & Sons" "Super Awesome Tire Inc." or "Super Awesome Tire Incorporated"
Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We've compiled a list of these variations for those who prefer to have a reference.Check Out the Acceptable NAP Abbreviations!
Have a question that's not covered here or have another abbreviation to add? Leave a comment below and we'll answer it!