Gene Maryushenko's avatar

The JSON-LD Markup Guide To Local Business Schema

Posted May 28, 2015 by Gene Maryushenko in Local SEO

The JSON-LD Markup Guide to Local Business Schema


Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship.

Love it – because it takes messy data and displays beautiful rich snippets; Hate it – because sometimes it’s just a huge mess! At least I find that to be the case quite often with Microdata markup. Even once I get the markup right, I have to spend a lot of time formatting it so it looks decent on the client’s site. What is Microdata?

Microdata is an HTML specification, a form of semantic mark-up created to communicate metadata to search engines. Search engines such as Google and Bing use this mark-up to extract information from web pages. The specification was designed to create a “richer” experience for web users via nifty rich snippets and interactive elements.

Example of Local Business Microdata formatting: <div itemscope="" itemtype=""> <span itemprop="name">Gene's Delicious Donuts</span><br> <link itemprop="url" href=""> <span itemprop="address" itemscope="" itemtype=""> <span itemprop="streetAddress">123 Happy Lane</span><br> <span itemprop="addressLocality">Irvine</span>, <span itemprop="addressRegion">CA</span> <span itemprop="postalCode">92618<br> <a itemprop="telephone" href="tel:+15551112345">(555) 111-2345</a><br> <span itemprop="faxNumber">(555) 111-2345</span><br> <span itemprop="email"></span> <link itemprop="logo" href="image/path/file-name.jpg"> <link itemprop="sameAs" href=""> <link itemprop="hasMap" href=""> <span itemprop="geo" itemscope="" itemtype=""> <meta itemprop="latitude" content="111.00000"> <meta itemprop="longitude" content="-96.012345"> </span><br> <time itemprop="openingHours" datetime="Mo, Tu, We, Th, Fr 09:00-17:00">9AM - 5PM</time> </div> Example [...]

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Mikel Zaremba's avatar

Do you have your Facebook page set up as a “Company” page, or as a “Local” page? No doubt you said "Local," but it might not need to be that way! 

I was recently working on a LocalSpark campaign and noticed our client had set their Facebook page up as a Company and not a Local Business. My initial suggestion was, “Oh, just convert it to a Local’ page” - which is pretty easy to do. But, that would have been a mistake, as I’ll explain in a minute.

You can change a Facebook “Company” page to a “Local Business” page if you need to. It’s super easy and takes about 60 seconds. Watch this video if you don't believe me or need to know how:

Anyway, back to the lecture at hand (</ Dr. Dre Reference>): I wanted to switch the page to a Local Page from the Company page, as shown above, so we could start asking for Facebook reviews and display the Name, Address, and Phone Number (NAP) info correctly. 

But there was a catch: our client is a Crane Rental Service and under the “Local Business” pages on Facebook there really isn’t a category that a crane service would fall [...]

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Gene Maryushenko's avatar

How to Claim an Orphaned Google+ Page

Posted May 13, 2015 by Gene Maryushenko in Local SEO

If you are like me and need to take control of a previously verified Google+ page (an orphaned page), you've probably visited the Google My Business help area. The help article guides users on how to submit a request to release the listing, there's just one problem: it takes too long! 

It's not surprising that Google has recently updated their help section with handy guides on how to accomplish any task in Google My Business. After all, they were probably inundated with support calls after adding a live support feature in 2013. Google's official support article spells out step by step instructions on how to re-claim a verified listing which involves reclaiming admin rights and waiting 1-2 weeks to gain full control of your listing. I don't know about you, but 1-2 weeks is a helluva long time for me to wait when the issue could be resolved in under 10 minutes! Oh, and if you spot a duplicate, you can also take care of that on the call and avoid having to deal with reporting listings, waiting for merges etc…

Take control of your previously verified Google listing

If this is your business or you have access to the phone [...]

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Darren Shaw's avatar

So Long Google+ Local

Posted May 4, 2015 by Darren Shaw in Local SEO

Don't panic. Local SEO isn't dead. Google My Business, Google local packs, and Google Maps are alive and well. Local search as we know it has not changed.

What has changed is that you can no longer search for local businesses within Google+. 





Looks like Google got rid of the option to search for local businesses within Google+ when they rolled out the new Collections feature.

It's no surprise, as I doubt many people used that feature, but it was pretty handy for finding duplicate Google+ business listings. Oh well, Map Maker still works for duplicate discovery.


What do you think? Other than duplicate discovery, can you think of any other loses from them removing this?

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Nyagoslav Zhekov's avatar

What are acceptable address formatting variations that won't impact my citation consistency? 

This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.

For example:

"8902 99 Street" or "8209 99 St"  "James and Sons" or "James & Sons" "Super Awesome Tire Inc." or "Super Awesome Tire Incorporated" 

Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We've compiled a list of these variations for those who prefer to have a reference. 

Check Out the Acceptable NAP Abbreviations!


Have a question that's not covered here or have another abbreviation to add? Leave a comment below and we'll answer it!

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