Eduard de Boer's avatar

Reviews and Your Online Reputation

Posted Nov 17, 2015 by Eduard de Boer in Reviews

A while ago, Darren gave a presentation about reviews and why they matter for your online reputation. He shared lots of valuable information about reviews and now we are sharing his wisdom and experience with you. Share your takeaways from this presentation in the comments section.

In this presentation, he covered the following topics:

Why do reviews matter? How-to get more reviews? Direct customers to your review sites Get 5 reviews on Google to get the stars! Diversify your reviews Share good reviews as posts Embed reviews as testimonials Advertise on Yelp for cheap Avoid the review filters on Yelp and Google How-to respond to negative reviews? How-to avoid negative reviews?

Watch the video below:


Transcription of "Reviews and Your Online Reputation"

I love this talk because there's nothing too technical in it. It's very understandable. It's very actionable information that has a huge positive impact on your business. So getting reviews on your online reputation.

So just a quick question to start. Any guesses as to which industry has the most reviews out of any other industry? Restaurants, that's a very good guess. Anyone else? Any other thoughts? What's that? Hotels, of course. Yeah, you'd think that. Right. Yeah, so restaurants, hotels, certainly that's what I would think. It actually turns out to be auto [...]

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Mark Sullivan's avatar

Editor's Note: Darren Shaw's avatar

I had a chat with Mark at Mozcon 2015 and he blew my mind when he told me you could turn your existing phone number into a call tracking number. Just imagine: all the benefits of call tracking with none of the negative NAP consistency consequences. I asked Mark if he'd write up a post for our blog, and here it is.


Call tracking makes search marketing simpler, more cost-effective, and more efficient for large firms, new businesses, and marketing veterans alike. With call tracking, you don't have to wonder which of your marketing efforts are working. You can delve into the conversion funnel to see hard data that demonstrates where your efforts are paying off (and where they aren't).

While the call tracking industry has a lot to offer, some local marketers are still reluctant to jump on board with call tracking due to concerns over changing their local phone number.  I recently wrote a guide to call tracking for local search for Mike Blumenthal’s blog addressing this very issue. 

Ghosts of Call Tracking Past

When you hear the horror stories about companies who've tried [...]

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Eduard de Boer's avatar

Website Optimization Basics For Local SEO

Posted Sep 3, 2015 by Eduard de Boer in Local SEO, Citation Building

On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled "Basics of Website Optimization".

In this presentation Darren covers the following topics:

How to do Basic Keyword Research Website Optimization Best Practices Have a decent amount of content on the homepage Have a web page for every service and sub-service Have plenty of quality content throughout the site Watch your URL structure All about Title Tags Your Meta Description Forget about Meta Keywords Use Headings (H1, H2, H3) properly About Image Alt Attribute Keyword in bold/italics is something from the past Don't over optimize How to do internal linking properly The Importance of Fast Loading Mobile Friendly websites About Good Site Structure NAP in Schema Embed a Google Map the right way Landing Page Title Tag Link back to your Google+ Local Listing

Watch the video below:

Transcription of "Website Optimization Basics"

My company is called “Whitespark”, and we do Search Engine Optimization, typically for small business. We focus on local SEO. If you are a service area business, you're all about SEO. You can type in, "landscapers Edmonton" or "accounts Edmonton," you're going to get a local pack. Our company really specializes on optimizing your position in that local pack. I'm going to talk about two things today. I'm going to talk about your website, how you [...]

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Eduard de Boer's avatar

On June 27th, 2015 Darren Shaw presented at LocalU Advanced in Minneapolis, MN about "End to End Citation Discovery and Management". We combined the recorded audio with the slides so it's almost as good as being there!

In this presentation Darren covers the following topics:

Why Citations? Auditing your Existing Citations Best Practices Duplicate Discovery and Cleanup General Cleanup Process Prioritizing Beyond the Basics Identifying and Obtaining Niche Citations

Watch the video below:

Why Citations?

So today we're talking about citations, just like Aaron said. Why are citations important? Well, back in the early days when Google was constructing its' database of local businesses a lot of them didn't have websites. They had hardly any presence whatsoever but they did have all these yellow pages listings.Google built its local database based off business listings that they were pulling off the web. David Mihm put this really great sort of whiteboard Friday together, where he talked about how Google generates its' business listings. They come from so many different sources. They come from government sources, they come from primary data aggregators. They come from user inputs like a business himself, google street view, map maker, just out on the web.Basically Google is compiling all of this different business information and has to [...]

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Miriam Ellis's avatar

I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants which I’ll probably never have the chance to visit. As a form of recreational reading material, reviews offer great drama, high hopes, crushing disappointments and glimpses of life that tell a story of big wins and big losses. In this post, I’ll show you how to mine reviews, organize data and turn those losses into wins.

This process can work for any adequately-reviewed business, and Darren Shaw has kindly shared with me his master list of the top 10 most-reviewed industries. These numbers are the results of his analysis of 110 keywords in 294 cities, paginated through 10 pages (100 results per search term). That’s review data for 110 x 294 x 100 - or a total of 3,234,000 - businesses!

Car dealers Bars Restaurants Auto repair Storage Movie theaters Hotels Auto body Night Clubs Coffee shops 

Other runners-up that are abundantly reviewed? Catering, computer stores, cell phone repair, shopping centers, IT services, bed & breakfasts, air conditioning, apartment rentals and grocery stores.

We’re going to scrutinize the reviews of 3 well-known American eateries, surface their most-cited problems and offer solutions. This is a process you can [...]

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