Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the business data flows through the ecosystem.
Problems with the Business Data Exchange System
Business data flows unidirectionally – from a small oligopoly of business data providers to an enormous number of online platforms ranging from GPS navigation systems, through Internet yellow pages (IYPs), to mobile applications of any sort. Unfortunately, the technological and data-exchange-related relationships between the business data providers and the business data receivers are not always as straightforward as everyone interested in finding correct business information online would have liked them to be. There are two main issues:
1) Business data is not transferred in real time.
Normally, the data receivers are “fed” the data or they “pull” the data at certain time intervals. The latter are most frequently between 1 and 6 months long. This means that if certain business data has been updated in a business data provider’s database it might make its way to a data receiver (for instance, a GPS navigation system) no sooner than 1 month after it has been originally updated in the source.
2) Business data updated in the [...]