A few days ago we published a list of the most important local citation sources for American, Canadian, Australian, and British businesses. The most important question that we didn’t answer in enough detail was: “How exactly were these top sources selected?” I will try to explain the methodology used in this post.
Methodology and Factors
I used a number of factors when selecting the most important citation sources for each country. The majority of these factors’ values could easily be calculated and compared mathematically. However, there were a few factors, which were based on subjective observations and experience, and for some factors values were assigned based only on tentative data. Here are the factors, in order of importance:
1. Structured Business Information
This practically means that the sources included in our lists are only, or predominantly, platforms that serve one main purpose – storing and distributing information about multiple businesses. These are the types of citation sources Google looks at most frequently when “they” are trying to confirm the accuracy of certain business information that has made its way in their database.
2. Distribution Network and Number of Connections
The more connections a [...]