Google Maps and spam. These two have been moving together ever since one of Google’s most prominent products started gaining unrivaled popularity in the area of searching for immediate, real world information online. A few weeks ago, in an attempt to bring awareness to the problem, I conducted an empirical experiment and proved that there was at least one way to relatively easily create and verify a fake business entry of any kind and with any name on Google Maps.
Later on, Bryan Seely, a Google Maps enthusiast, who was indirectly involved in the article (through his “work”) went on a sort of rampage against Google, discussing, and proving, a number of exploits in front of national media. One of those caught the attention of the Secret Service. As it has been proven in the past, the alarm should start ringing really loudly for Google to pay attention. Thus, as a result of this sequence of events, Google started quietly making a number of changes to their internal systems and processes related to Maps.