On June 27th, 2015 Darren Shaw presented at LocalU Advanced in Minneapolis, MN about "End to End Citation Discovery and Management". We combined the recorded audio with the slides so it's almost as good as being there!
In this presentation Darren covers the following topics:Why Citations? Auditing your Existing Citations Find offline sources business data Find online sources of business data Duplicate Discovery and Cleanup Search the important sites General Cleanup Process Prioritizing Beyond the Basics Identifying and Obtaining Niche Citations
Watch the video below:Transcription of "End to End Citation Discovery and Management"
So today we're talking about citations, just like Aaron said. Why are citations important? Well, back in the early days when Google was constructing its' database of local businesses a lot of them didn't have websites. They had hardly any presence whatsoever but they did have all these yellow pages listings.Google built its' local database based off business listings that they were pulling off the web. David Mihm put this really great sort of whiteboard Friday together, where he talked about how Google generates its' business listings. They come from so many different sources. They come from government sources, they come from primary data aggregators. They come from user inputs like a business himself, google street view, map [...]